Writing & Editing

EvelynShoopWriterEditorWriter for projects small and large



Developmental editor


Words invite people in to do business with you, fall in love with your brand, share your passion with their friends, take their coats off and stay for a while… Whatever your endgame—to polish an idea, to write your business website from scratch, or to get a last set of eyes on an almost-perfect piece—this is where to come to find the pen and the polish.

I write and edit web copy, press releases, articles, curricula, children’s books, and social media content. 

If it’s written, I like to get my hands in it.

I’ve worked with a wide array of clients and would love to help you capture and engage your audience.


I have a passion for web copy, especially helping small and non-profit businesses create compelling websites that clearly tell the story of who they are.

Websites are like inviting someone to your house for coffee. Right away there’s a sensory feeling about who lives there. Visitors should want to get to know you, come in to see your studio, ask about your rates, set up an appointment, or get involved with whatever kind of customer relationship you’re going for.

My articles have appeared on The Daily Beast and Believe Out Loud

I’ve worked with clients to write

  • Blog posts
  • Educational materials (I have a Masters in education)
  • Social media content
  • Websites

I also write Momsicle: Something to Suck On, a blog that has over 100,000 hits. It’s the little place where I spin on my favorite things: making foodeating foodfighting the powers of evilbecoming one with nature, and raising gremlins.  


I do all kinds of editing:

  • Developmental editing (working with structure and ideas when writing is in draft form)
  • Copyediting (looking at grammar, flow, consistency, and style in polished drafts)
  • Proofreading (correcting minor issues before a piece is finally published)
  • Fact-checking (using primary sources to make sure information is accurate)

The wonderful thing about editing is that you get to take an awesome prom dress after a hard night of partying, freshen it up with a spot clean, sew up a few holes, steam out the wrinkles, and have it looking spectacular for a black-tie event.

You have the ideas: They just need a little trip to the cleaners.

I’ve edited web content (web pages and copy, articles, downloadable resources), book chapters, children’s books, and press releases–and I am always eager to branch out. 


What clients are saying:

Evelyn is fantastic to work with–she’s organized, quick, and has a great eye for detail. She also has the ability to capture the right style and tone that a project requires. –Amelia Swabb, Director of Content Development at Sesame Workshop
Regardless of the specific challenge, Evelyn approaches each job with deep commitment, tremendous efficiency, and great good humour. She is a true pleasure to work with, and I look forward to utilizing her skills again in future. –Nancy Later, editor and book packager
Evelyn has a great perspective and unique ideas that help to set us apart from the others. –Chris Pfleiger, owner, True Character Martial Arts

I’ve worked with national and local companies including Sesame WorkshopThe Nature Conservancy, Nancy Later Editorial, Red Tricycle Portland, Kat Jeffrey Nutrition, True Character Martial ArtsBaby Boot Camp Beaverton/Northwest Heightsand Scout’s Honor Clothing Company

Small businesses, non-profits, educational media, and children’s media are my passions. Above all, I’m interested in working to help raise your written communications to the next level.

Curious? Here are some snacks to chew on.


Sesame Workshop, Little Discoverers: Big Fun with Science, Math, and More! 

Red Tricycle, “3 Kid-Friendly Oregon Wineries” (article)

Red Tricycle, “Ditch the Cereal: Our Favorite Breakfast Food Carts” (article)

True Character Martial Arts (small business website)


Sesame Workshop, Little Children, Big Challenges: Incarceration (proofreader) 

Sesame Workshop, We Have the Moves! (proofreader)


Want to find out more or ask about a project? I’m game. I work on an hourly or per-project basis, depending on your needs and budget. And if I can’t help you, I can usually point you in the right direction.

There is a real, surprisingly unfrightening person–not a zombie–at the end of this email address.

Email evshoop [at] yahoo [dot] com

Twitter @EvelynShoop



In the interest of full disclosure, I should mention that I live in Portland, Oregon, and my love for P-town is as luscious as an overflowing compost bin spinning organic matter into black gold.

Or a micronutrient-rich quart of kale smoothie in nonreactive glass jars.

Green smoothie. EvelynShoop.com

Or an evergreen tree in Forest Park, filled with bugs for a pileated woodpecker to suck out.

Forest Park in the mist. EvelynShoop.com

Or a Blue Star buttermilk cake donut dunked in Steven Smith tea.

Donut and tea. EvelynShoop.com

Or a stadium filled with explosive, tone-deaf soccer fans.

Portland Thorns Soccer. EvelynShoop.com

Or a barnacle-covered rock in a tide pool when the frigid water isn’t fully back.

Low tide. EvelynShoop.com

But no worries: If you’re not from here this won’t interfere with our professional relationship. I totally do long-distance.

 (All photos by Evelyn Shoop and copyright EvelynShoop.com)